When pursuing goals, people give more weight to progress than setbacks

New Year’s resolution-makers should beware of skewed perceptions. People tend to believe good behaviors are more beneficial in reaching goals than bad behaviors are in obstructing goals, according to a University of Colorado Boulder-led study.

A dieter, for instance, might think refraining from eating ice cream helps his weight-management goal more than eating ice cream hurts it, overestimating movement toward versus away from his target.

“Basically what our research shows is that people tend to accentuate the positive and downplay the negative when considering how they’re doing in terms of goal pursuit,” said Margaret C. Campbell, lead author of the paper — published online in the Journal of Consumer Research — and professor of marketing at CU-Boulder’s Leeds School of Business.

On the up side, the finding, called the “progress bias,” can be a motivator for some — whether they’re trying to lose weight, eat healthier foods, save money or win a game. A lapse while working toward a goal, referred to as goal-inconsistent behavior, doesn’t feel as damaging to the perpetrator and can be redeemed. Successes while working toward a goal, referred to as goal-consistent behavior, feel like big accomplishments.

On the down side, the bias could lead people to engage in too many goal-inconsistent and not enough goal-consistent behaviors because the goal pursuers feel they are making progress when they actually aren’t, said the researchers.

“So our moral for the season is monitor, monitor, monitor,” said Campbell. “For example, dieters need to pay close attention to calories in and out — both aspects — during this tempting time to keep from falling prey to the bias.”

The researchers found that even when the goal-consistent and goal-inconsistent behaviors are the same size, like saving $ 90 or spending $ 90, the bias tends to be present.

The researchers also found that the bias can apply on behalf of others, when one thinks about another who is pursuing a goal and the other’s behavior toward or away from the set objectives.

A lack of confidence in a goal, because of past failure or possible difficulty achieving an over-zealous goal, can lessen the bias, found the researchers.

Caleb Warren, co-author of the study, graduated with a doctoral degree from CU-Boulder and is an assistant professor of marketing at the Mays Business School at Texas A&M University. He says the findings are important in marketing because consumers are goal-driven.

“Consumers buy products and services in pursuit of goals to get an education, make friends, woo lovers, care for their families, win money, lose weight, save for retirement, impress others and so on,” said Warren. “Many goals require consumers to control themselves to repeatedly engage in behaviors that move them closer to, and avoid behaviors that move them further, from their goals.

The paper includes research from seven studies involving hundreds of participants who took

… Continue reading here.
Diet And Weight Loss News — Sciencedaily
— Courtesy “Science News Daily” (ScienceNewsDaily.com)

I hope you’re ready to kick lots of butt because this INSANE 1000 calorie kickboxing HIIT workout is designed to kick your butt right into shape. We’re going to be throwing hundreds of kicks,…

[wpramazon asin=”B00KFBQ8UA”]

ZOOT Ultra 2.0 CRx Calf Sleeves White/Graphite, 3 – Men’s

ZOOT’s new Ultra 2. 0 CRx Calf Sleeves were designed to not only limit fatigue and reduce recovery time, but also to give you the convenience of wearing your favorite socks while taking care of those precious calf muscles. The Ultra 2. 0 CRx Calf Sleeves use ZOOT’s CompressRX fabric to provide graduated compression. This material uses lightweight yarns that effectively transport moisture away from the skin, spreading it over a larger surface area so that it rapidly dries. The graduated compression in the fabric means that the compression strength is highest around the ankle, gradually reducing compression pressure toward the calf. Think of it as squeezing a tube toothpaste from the bottom-up. The strategic constriction of veins increases pressure and aids the flow of deoxygenated blood back to the heart. Additionally, compression is believed to limit the muscle damage and fatigue caused by vibration from repetitive ground impacts. Starting muscle recovery before your workout has ended isn’t the only reason to wear these sleeves. Zoot uses BIOwrap construction throughout the sleeves, encasing your muscles in support to reduce impact muscle vibrations. This support helps reduce early muscle fatigue, shortening your recovery time. The Zoot Ultra 2. 0 CRx Calf Sleeves are available in the sizes 2, 3, 4, and 5 and in the colors Black/graphite, Pink Glow/black, Safety Yellow/black, and White/graphite. Please refer to the size chart for the correct size.
List Price:
Price: 39.95

EPIQ Power Pre-Training Amplifier, Orange, .62 lbs

Dietary Supplement NEW! Natural Artificial Flavor Ultimate Intensity, Focus Energy* 2 Powerful Pump Complex* 3 Rapid Gains in Muscle, Strength Endurance* EPIQ is a line of guaranteed clean, powerful, and effective supplements formulated for elite athletes who demand the highest quality for EPIQ performance. EPIQ Guaranteed Supplements Are: Free of banned substances 2 Free of artificial colors or dyes 3 Free of harmful impurities 4 Free of undeclared ingredients 5 Developed with scientifically researched key ingredients 6 Manufactured according to current Good Manufacturing Practices standards, as is required for all dietary supplements EPIQ Power – Pre-Training Amplifierbr There s nothing more important to an athlete s performance than the time you spend in the gym. That s where EPIQ Power comes in. Formulated for the most hardcore athletes, this pre

Price: $ 49.99
Sold by drugstore.com

The North Face Kilowatt Workout Short – Men’s Size 28 Color AsphaltGrey/TNFBlack

Made from superior abrasion-resistant fabric, The North Face Kilowatt Men’s Workout Short has stretch fabrication in key areas and a clean, minimal design for zero distractions. Abrasion-resistant fabric Engineered for range of motion Secure side pocket with media port Mesh ventilation panels Tonal logo Fused eyelets Inseam : Regular: 10.5″ Fabric : body: 201 g/m2 73% nylon, 17% polyester, 10% elastane woven; panel: 157 g/m2 89% polyester, 11% elastane woven; panel: 141 g/m2 100% polyester knit mesh Size 28 Color AsphaltGrey/TNFBlack
List Price: $ 64.95
Price: $ 64.95

You May Also Like These Topics...

Top 4 Nutrition Predictions in the New Year

Several food and nutrition trends were in the spotlight this year, including the continued rise of plant-based diets, non-dairy ice creams and superfoods that are blasts from the past — legumes, apples and cabbage. It can be easy to experience nutrition whiplash in the New Year, but don’t be a victim. Get a jump-start on […]

5 Ways to Feel Good While Getting Fit

Setting intentions is a powerful thing. Then when you have that shiny new gym membership in hand, you feel like nothing stands between you and your goals to get in shape once and for all. Trouble is, lack of motivation, unpreparedness and busy schedules have a way of interfering with our plans. If you find […]

Fitbit Wireless Activity Cargo HR Wristband, Black, Small

See if you agree with the following statement. Fat loss and weight loss are essentially the same thing, interchangeable. If, like many people, said yes, you guessed wrong. Fat loss and weight loss are not the same thing at all. In fact, they are not even close. If you browse the diet book section of […]

The new rules of weight loss: the new formula weight loss brand that eliminates confusion … reveals how to take steps to lose weight and stay slim … Quick results … look and feel best possible.

The key for fast and permanent fat loss is smarter not harder Working Today the public is confused more than ever about what is the best fat loss program is. Most people are very frustrated and confused about the most effective way to go about the best performing fat loss to get the body they […]

Tags: , , , , , , , , ,
Previous Post
Fitness Training

Amp Up Your Workout with These Metabolic Drills

Next Post

7 Tips To Get Calories Out Of Restaurant Food


    • Justin Mcginnis
    • December 17, 2014
    2 of 2 people found the following review helpful
    5.0 out of 5 stars
    Excellent Pre Workout!, August 18, 2014
    Justin Mcginnis

    Verified Purchase(What’s this?)
    This review is from: C4 Extreme, Fruit Punch 354g (Health and Beauty)
    Love it ! Its a vital part of my pre workout routine. Even my wife uses it now before the gym.


    Help other customers find the most helpful reviews 

    Was this review helpful to you? Yes

    • Anonymous
    • December 17, 2014
    5.0 out of 5 stars
    16 yo first time user of pre-workout, October 20, 2014

    Verified Purchase(What’s this?)
    This review is from: C4 Extreme, Fruit Punch 354g (Health and Beauty)
    Let me just say that this product really says what it says. I did a ton of research before buying this and gave it a shot. Glad to say that it is one of the best buys that I have bought. I’m 16 and I’ve been taking it 15 min before a workout. First time I used it I did a bicep and arm workout and noticed the pump was extreme. My veins were poping out like crazy and my bicep and forearm were full and hard. It simply was the best feeling I have ever had. I felt like a monster at the gym during the workout. I noticed slight focus during the workout. I definitely recommend it to everyone who wants to have more energy during workouts


    Help other customers find the most helpful reviews 

    Was this review helpful to you? Yes

Leave a Reply