Fitness Franchise Founder Offers Eight Tips On How To Market A Fitness Boot Camp Business More Effectively

Chino Hills, CA (PRWEB) March 01, 2014

Marketing expert and founder of the fitness boot camp franchise Fit Body Boot Camp, Bedros Keuilian, reveals his best eight marketing tips in an effort to teach personal trainers with an entrepreneurial spirit how to market a fitness boot camp business[1] more effectively. Hoping to save personal trainers and new business owners trouble from spending too much on advertising, Keuilian says that there are plenty of ways to do creative marketing without having to hire or consult with a marketing team.

He explains, A lot of personal trainers and new fitness business owners out there seem to think that they have to spend a lot on advertising and marketing to get the word out about their business, but the truth is that there are a lot of free and low-cost ways to get more clients and most of them are so simple that youll probably kick yourself for not knowing them sooner.

Here are Keuilians eight tips for marketing a fitness boot camp business[2] more effectively:

1. Be a passionate and enthusiastic personal trainer while making sure to deliver an amazing experience. Most people dont like working out or exercising, so its your job to show them how much fun working out in a group environment can be. Keep the energy high.

2. Encourage your clients to bring in referrals by creating a referral program that rewards clients for the friends and family that they bring in or print out bring-a-friend certificates and give them to your new clients when they sign on. Easy referrals.

3. Create a trial offer for people to try out your boot camp before they join. Similar to the type of deals like Groupon and LivingSocial are known for. That will give people an opportunity to test out your camp and give you the same opportunity to wow them with your program.

4. Offer to train family, friends, and loved ones for free or a discounted rate in exchange for their referrals and testimonials. Youll gain social proof that your program works and a constant surge of new leads to sell your program to. You can also offer this to those clients who may not be able to afford your services.

5. Host a grocery store tour and invite members of the community out to learn better ways to shop and eat. This will help to position you as the local health and fitness expert in your area and allow you to meet more people. Show them ways they can still eat well and lose weight.

6. Start collecting email addresses of past, current, and potential clients and send them a newsletter or funny fitness anecdotes every other week. Fitness email marketing is a great, cost effective way to gain new clients and reactivate old ones.

7. Use social media sites to your advantage and post before and after photos of your clients. Then reach out to those who like or comment and offer them to come in for a class or session.

8. Get out there and talk to other local business owners. Partner up and create a strategic plan to support each others businesses with referrals. Go after places that you think your boot camp clients might like and offer to promote their business to yours. Then you can ask for them same in return.

About Keuilian Inc. Keuilian Inc. (est. 2007) was founded by fitness marketing[3] and business consultant, Bedros Keuilian, who has been named the hidden genius behind several of the biggest names in the fitness industry. In addition, he is also the founder of the popular fitness marketing blog, PTPower.com, and founder and CEO of the indoor fitness boot camp franchise, Fit Body Boot Camp.

To find out more about Bedros Keuilian and his fitness boot camp franchise, please visit http://www.ptpower.com/[4] and http://www.myfitbodybootcamp.com/[5].


  1. ^ how to market a fitness boot camp business (www.youtube.com)
  2. ^ marketing a fitness boot camp business (www.youtube.com)
  3. ^ fitness marketing (www.youtube.com)
  4. ^ http://www.ptpower.com/ (www.ptpower.com)
  5. ^ http://www.myfitbodybootcamp.com/ (www.myfitbodybootcamp.com)

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  1. Reply

    What Are The Best Fitness Tips ? I want to know What are the best fitness tips ?

    1. Reply

      Fitness Tip 1 :
      Change does not have to be Hard :
      The majority of the fitness tips that you come across nowadays would request you to go for extended exercises in gym and eat only salads in addition to get registered with various elevated priced health clubs. By fitness tips, the majority of us believe that we have to totally change our life-style and thus the majority of us never bother to think about various helpful fitness tips. The terror of abandoning your dietetic habits is one of the obstacles between people and fitness tips.

      Fitness Tip 2 :
      Try to discover the golden signify between over training and concrete, tangible exercises gains and advantages . Calculate carefully the depth, period and frequency of your exercises. You require visible and quick results but a burnout might prove disastrous .

      Fitness Tip 3 :
      No exercises program and no diet will bring long term consequences if you do not make a serious responsibility. Nourish your self motivation and person discipline. Look into the mirror , if your eyes slash and spark at that time you be able to go on. Put Specific Objectives Setting specific goals means that you have to forget going to the fitness center without even knowing the cause you go. For example, set the practical objective of gaining 5 pounds of muscle mass throughout the next couple of months or to improve your bench weight 10 percent. Your exercises, your diet, your supplementation even your brain must be focused on this objective.

  2. Reply

    I Need Some Fitness Tips…? Ok, so i was 140 lbs in feb and started a gym membership. I go 2-3 times a week, sometimes less because I am a waitress at the Olive Garden and work a lot of doubles and cant always get there (plus i walk around for 10 hours-thats excercise) and now I fluxuate between 127-130 lbs. When I go, I do the bike for 15-20 min, the eliptical for 15 min and tredmill for 15-20. Thats worked for me, but I want to focus on my stomach for the summer.

    Any tips for home abs? How many crunches should I do a day? I have a very busy life and can not always get to the gym. I feel guilty, so Im thinking of some things I can do at home? I know I do not spend very much time at the gym, but so far it has been working. I want to continue to loose weight, I do not care about the number I care about what my body looks like. I could stand to loose another 10-15 lbs.

    1. Reply

      Got to say im impressed sounds like you really are working very hard and doing as much as you can. ill post my tips on how to lose weight just for you to have. But also i can understand how sometimes you simply have no time, when i was boxing i was in the same shoes id work go to and do some boxing run errands so many different things if you want to lose weight while your at work then this will work for you, i used this when i wanted to cut my fat percentage there called Acai Berry. now they help you because they contribute to burning fat even when your sitting. So this way you will be able to shred a lot of fat on the days your too busy and not busy!

      You can find out more here


      Also below ill paste some tips for to lose weight.

      Okay the best way to lose weight is to concentrate on 2 main things, this is your diet and your workout.


      You need to get both of them right, now your diet should work like this… you should be eating a meal every 2-3 hours but not a junk food snack/meal. When i say meal i mean something which is healthy ie you might have some pasta with tuna, or a quick banana as a snack. The foods you eat should be COMPLEX carbs ie pasta, brown bread etc etc. You also want to try and get as much fruit + ved in a day. Make sure you have a good amount of protein throughout your meals.

      Now you also need to work out your Basal Metabolic Rate, this simply tells you how many calories you burn a day, you need to find out how much your actually eating now its most likely to be in excess if it is you want to TRY and cut down 500 calories and stick to your new total amount. This shouldnt be hard because you will be eating Complex carbs which are just as filling but have a lower calorie count but are better for you than empty calories which are found in simple carbs.


      Okay now for your workout what you want to be doing is concentrating on many different types of cardio exercises. These are your jogging,swimming basically anything that makes you sweat and makes your heart pound. If you can join a gym as they have a lot of cardio machines there. Now once you get in to the hang of say jogging, what i mean by this is say you jog 20 mins everyday eventually you will come to a point where your not losing anymore weight this is like hitting a brick wall, this means you need to up the game, start jogging that extra five minutes a day, start taking that one less suagr in your cup of tea.

      I can guarantee you that you will lose weight i have had to both GAIN and LOSE weight as i was an ex boxer I assure you that this will work, but the most important tip is motivation from YOU!

      Best Of Luck

  3. Reply

    Workout Help Or Tips?!? I’m an 18 year old girl in college, 5 foot 5, and I weigh 118 pounds. I really want to work on toning up my body and I want to look amazing by this upcoming summer! That doesn’t mean Im going to stop when summer comes. I want to make this a lifestyle. I want to slim my waist down, tone up my stomach for some ab definition, tone/ add some muscle to my legs, and add some muscle to my back and shoulders. Pretty much my whole body. Recently I’ve been going to the gym 4 days a week sometimes more, I start by running for about 30 minutes or doing the elliptical or stairs. Then I do a 30 minute Nike training workout. I either do the get lean one or the get toned one. Will I see the results I want in let’s say 6 months? I’m really working hard. Again my MAIN focus is on my stomach and legs. And i have my diet under control so no need to comment on that! What would be a good weekly workout routine for my that would help me achieve my goal? Thank you!

    1. Reply

      If you try to define your fitness program with tips from random strangers in internet forums such as this which are frequented by teenagers, your fitness will suffer.

      It’s your body and no one can or should care more about its maintenance. That means you need to make fitness a priority. You’re wise to want to make it a lifestyle but to be all you can be you will need to become your own personal trainer and the ultimate guardian of your health.

      Study! Your body has no choice but to follow your brain. So, you should feed your brain a steady diet of good information if you want to be all you can be. It’s YOUR body and it has to last a lifetime so it’s worth the investment. Don’t ask questions of random strangers with no credibility in this or other online forums. Use high quality resources for information instead. The basic principles of health, fitness, and nutrition are not that difficult or hard to understand. Avoid the internet unless you’re using trusted sites in dot gov or dot edu domains. Use libraries. Books are much more reliable. I recently bought a $35 text book on metabolism for 25 cents on E-bay (plus shipping).

      The internet is a bad place to get information about health and fitness because anyone can say anything without fear of repercussions…and they often do. Bodybuilding.com, for example, was fined $7 million for selling over 60 different supplements which may have contained dangerous and illegal drugs. They have a huge amount of information to attract people interested in bodybuilding so they can sell them supplements and much of that information is bad. Even WebMD.com and Livestrong.com had bad or misleading information among their webpages.

      Try to use dot gov and dot edu websites. And, use books. Websites are inexpensive and many blog sites and YouTube channels are free. But books require a substantial investment so you can trust the printed information more than electronic. Use your local libraries, bookstores, and you can find good books cheap on EBay.com and Amazon.com.

      Here’s an example of a mistake you’re making presently because of your methods.

      Don’t run for fitness alone. Run marathons if that’s your thing but don’t run without a good reason because running is high impact and repetitive and that means risking problems if you run long distances for a long time. Running contributes to or causes shin splints, repetitive motion stress fractures, ACL strains or separations, early onset osteoarthritis, and much more. And, then there’s this……..

      In this book –> http://www.bodybyscience.net/home.html/?… the coauthors make the following assertion.

      “The scientific literature is filled with data that strongly make the case that long distance runners are much more likely to develop cardio-vascular disease, atrial fibrillation, cancer, liver and gallbladder disorders, muscle damage, kidney dysfunction (renal abnormalities), acute microthrombosis in the vascular system, brain damage, spinal degeneration, and germ-cell cancers than are their less active counterparts.”

      Each assertion is footnoted. They’re making the point that most people have “cardio” all wrong and don’t really understand how to train to be fit.

      And the problems continue…

      Don’t run. Start today by launching your own autodidactic fitness learning program. Use new editions of books from your local public of Uni library and learn the fundamentals of anatomy, kinesiology, physiology, and nutrition. Make it a life long endeavor. Set your goals now. Prioritize them. Seek out the best ways to satisfy them. Use critical thinking and always be skeptical. Avoid dot com websites.

      Fitness is a struggle. I’ve been training for 40 years and I’m still learning.

      Good luck and good health!!

  4. Reply

    What Are Some Good Health/fitness Tips? Im a fourteen years old and i been trying to lose weight for a month and only loss two pounds and i want to lose a lot of weight before the summer ends (seven weeks)

    1. Reply

      TIP 1. Study.
      Your body has no choice but to follow your brain. So, you should feed your brain a steady diet of good information if you want to be all you can be. It’s YOUR body and it has to last a lifetime so it’s worth the investment. Don’t ask questions of random strangers with no credibility in this or other online forums. Use high quality resources for information instead. The basic principles of health, fitness, and nutrition are not that difficult or hard to understand.

      Avoid the internet unless you’re using trusted sites in dot gov or dot edu domains. The dot coms are usually driven by profit motive and you’ll find bad information in most websties including WebMD, Livestrong, Bobybuilding.com, etc. and especially in this forum and others like it. And, avoid magazine and other cheap commercial informational products about fitness, glamour, muscle building, fashion and fads. Don’t be part of the “herd” unless you want to look, feel, and perform like the “herd”.

      Use books, especially late edition text books on subjects such as nutrition, anatomy, kinesiology, and physiology…especially exercise physiology. You can find excellent information resources at your local public or Uni library or for sale cheap online at Amazon.com and Ebay.com.

      Always follow the science. Use critical thinking. Be skeptical and do not believe anything without cross checking it with trusted sources. Grow your personal knowledge base and everything else will follow with relative ease.

      You have one body and it has to last a lifetime. It’s worth the investment to learn how to care for it properly.

      TIP 2. Don’t micromanage
      Your body is a work in progress. You won’t have your adult body for almost a decade. Don’t try to make changes which may go against nature while nature is developing you physically. Sure, everyone wants to be svelte and fit and so should you. However, you don’t want to try to lose fat, for example, when your body is trying to build muscle unless you are very much over weight. Trying to reduce body fat to 15%, for example, can inhibit the growth of muscle and important tissues. You at the age where eating disorders begin to manifest themselves so avoid obsessing about food, fat, and body image.

      TIP 3. Eat a good and proper diet
      This is easy said than done. Learn to read and understand food labels, count calories, manage macro nutrient ratios, etc. You are what you eat and your long term health and well being are very much dependent on your ability to eat properly for now and the rest of your life.

      TIP 4. Exercise
      Exercise does not have to be work. It can be dancing or walking or swimming or anything that involve low risk, a wider variety of motions and muscle contractions, and elevates your heart rate to 80% of max where max is 230 – your age and sustains it at that level for 20 minutes several times a week. And, build muscle too. Only muscle offers all of the following.
      • Stronger bones & increased mineral density (osteoporosis protection)
      • Stronger body & musculature (improved protection from injury)
      • More robust organic and systemic fitness (more survivable in crisis)
      • Improved cardio-vascular function (better than “cardio”)
      • Higher basal metabolic rate (~5-50 cal/day/pound of muscle)
      • Easier fat loss (more efficient lipid consumption)
      • Greater calorie consumption (prolonged afterburn)
      • Supports body sculpting (hypertrophy)
      • Slows natural loss of muscle mass (sarcopenia) over age 30
      • Minimal wear & tear (low risk)
      It only take a couple of hours of hard work to build strength.

      TIP 5. Be happy
      Manage your stress. Keep your reactions in proper proportion, your negative emotions in check, and don’t be a drama queen. Do those things which bring you happiness.

      TIP 6. Use this website.
      Be sure to bookmark it and use it. It’s been recommended by the people your doctor listens to, US National Institute of Health, and has tons of information about your growing and changing body. –> http://teenshealth.org/teen/

      Good luck and good health!!

      PS: Here are some good websites you may find useful.
      • A MUST FOR DIETERS http://www.freedieting.com/
      • BEST DIET TOOL ON THE WEB http://www.myfitnesspal.com/
      • BEST FOODS FOR YOU http://www.choosemyplate.gov/index.html
      • NUTRITION DOT GOV http://www.nal.usda.gov/food-and-nutrition

  5. Reply

    Where To Get Health Fitness Tips? Hello friends let me know where you can get health fitness tips. I have recently read blog related health and fitness and I found it helpful. I am looking for more same king of blog which I have read before. Please you may take a review and suggest me more. Thanks!

    Blog: healthfitnesstipszone.blogspot.com

    1. Reply

      Health and fitness centers are more in numbers where you can be trained to keep up your good health in good way. Inspite of visiting the Gym or health and fitness centers many a time, people are not able to maintain good health. Therefore one should maintain their daily diet along with the good exercise, by doing this you can maintain good health.

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