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The Trojan horse burger: Do companies that ‘do good’ sell unhealthy food?

When consumers see a company performing good deeds, they often assume that the company’s products are healthy. According to a new study in the Journal of Public Policy & Marketing this may be far from true, and the company’s socially responsible behavior may be creating a “health halo” over unhealthy foods. “Research demonstrates that consumers […]

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#1 Fitness Marketing Blog, Ptpower.com, Unveils 7 Tips To Sell Personal Training Programs

Chino Hills, CA (PRWEB) September 06, 2013 The popular fitness marketing[1] blog, PTPower.com, has just published a brand new article written by the successful fitness sales expert Samantha Taylor on the top seven tips to help personal trainers sell more fitness programs and ultimately grow their business. Taylors guest article entitled 7 Tips To Sell […]

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