Most People On A Path Towards A Healthier Lifestyle Are Looking To Brands For Guidance, Says New Healthy Living Study

DENVER, CO–(Marketwired – May 20, 2014) – Americans have been listening to the increasingly louder cries from health experts of the past few years and are trying harder than ever to adopt healthier lifestyles, opening more opportunities for brands to assist, says a new study from leading qualitative research firm iModerate[1]. The Healthy Living[2] study, released today, reveals that most consumers consider diet and exercise the cornerstones of a healthy lifestyle, are looking even more closely at labels and brand reputation, and are becoming more savvy about what they eat and the exercise gear they purchase the healthier they become.

The study, which the company conducted to gain a deeper understanding into what a healthy lifestyle looks like for consumers today, examined numerous health and fitness topics. It started by segmenting respondents into three healthy lifestyle categories: “Starting Out,” defined as those not happy with their lifestyle currently but who are making an effort to change (17% of total respondents); “On the Way,” those making strides in a healthier lifestyle but who still have room for improvement (68%); and “Already Healthy,” those who believe they have reached a pinnacle in achieving a healthy lifestyle (15%).

“The ‘healthy lifestyle’ category offers a lot of opportunities for brands,” said Adam Rossow, Partner at iModerate. To start, they need to focus on the key factors of being functional and convenient, while also the right price to attract the most consumers. At the same time, marketers need to focus on transparency and education, coming alongside consumers as they start on their journey towards health and following them closely as they progress.”

Consumers are more interested than ever in brands of food and workout/sports gear (including clothing and fitness trackers) that promote a healthy lifestyle. The study also demonstrates that, thanks to education from the media, friends, family and the medical community, consumers are savvier than ever about brands that adopt the “healthy” moniker, and are quicker to read labels and otherwise scrutinize the brand and product to make sure they ring true to their promises. Consumers identified five characteristics brands must meet in order for them to view the brand as truly healthy: functional, authentic, inspiring, convenient and price-friendly.

Even so, study respondents, particularly the “Starting Outs,” indicate they are looking to be educated further about diet and exercise, and are open to switching loyalties to other brands if those brands come alongside them on their healthy lifestyle journey. A full 74% of that segment say “I wish I had more help in maintaining a healthy diet” and 94% admit “sometimes it’s difficult to make the healthy choices I know I should.”

Other key findings of the study include:

  • Medical issues is the most common reason cited for those kick-starting a healthy lifestyle regime, with high blood pressure, high cholesterol and diabetes the most common conditions spurring change.
  • Of those in the “starting out” category, 45% rely on social media the most to get support for their healthy lifestyle goals.
  • As people gain confidence and get closer to the state of health they are looking for, they migrate to organic and natural food over packaged food that makes health claims, often preferring farmer’s markets to specific brands. They visit specialty sporting goods stores to find higher performing gear and clothing.
  • But even as consumers’ tastes and requirements change, they overwhelmingly say once they find something that works — a brand they know, love and trust to help them reach their goals — they stick with it.
  • People are looking for unbiased recommendations on food and exercise gear brands, starting with suggestions from friends/family (57%), reading trusted publications (45%), examining the fine print on packaging (41%) and reading or hearing testimonials from users (37%).

Typically conducting its studies qualitatively, Healthy Living was conducted as a combination quantitative/quantitative study of 502 consumers, followed by 65 conversations with individuals conducted in Q2 2014.

About iModerateiModerate bridges the communication gap between companies and consumers through individual conversations, yielding decision-driving context that increases revenue, profitability and ROI. Founded in 2004 and headquartered in Denver, CO, iModerate is known for its expertise in the American Consumer and for pioneering and championing the online one-on-one. With a proprietary cognitive framework, and 10 years of experience rooted in how individuals think and behave, iModerate helps organizations in a wide variety of sectors get past their data sets, establish customer intimacy and obtain real insight — the kind that tells you why things are happening and what action to take. For more information, please visit www.imoderate.com[3].


  1. ^ iModerate (ctt.marketwire.com)
  2. ^ Healthy Living (ctt.marketwire.com)
  3. ^ www.imoderate.com (ctt.marketwire.com)

Original Story Here


Be Well On Your Way: Journey to a More Authentic You (Paperback) tagged “healthy lifestyle” 88 times

Wed, 10 Nov 2010 00:25:58 GMT Be Well On Your Way: Journey to a More Authentic You Be Well On Your Way: Journey to a More Authentic You (Paperback)By Maiysha T Clairborne MD Click for more info Customer Rating: 5.0 Customer tags: mind body spirit(90), self-help(90), empowerment(89), personal growth(88), healthy lifestyle(88), health(88), healthy living(85), healthy life(85), personal development(81), relationships(79), self esteem(35), self-improvement(35) http://www.amazon.com/Be-Well-Your-Way-Authentic/dp/1453614095/ref=tag_rso_rs_edpp_url?ie=UTF8&creative=381421&tag=thedays-20

Life On Your Terms: 7 Steps To a More Empowered You (Paperback) tagged “healthy lifestyle” 88 times

Wed, 26 Jan 2011 03:27:19 GMT Life On Your Terms: 7 Steps To a More Empowered You Life On Your Terms: 7 Steps To a More Empowered You (Paperback)By Maiysha T Clairborne MD Click for more info Customer Rating: 5.0 Customer tags: self-help(91), empowerment(89), health(89), healthy living(88), healthy lifestyle(88), healthy life(87), personal development(86), mind body spirit(86), personal growth(84), relationships(81), self-improvement(41), self esteem(40) http://www.amazon.com/Life-On-Your-Terms-Empowered/dp/1453615040/ref=tag_rso_rs_edpp_url?ie=UTF8&creative=381421&tag=thedays-20

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Bango's Boot Camp: Bucks mascot teaches kids how to lead a healthy lifestyle. Posted on: 3:20 pm, May 20, 2014, by Laura Langemo, updated on: 08:13pm, May 20, 2014 … http://fox6now.com/2014/05/20/bangos-boot-camp-bucks-mascot-teaches-kids-how-to-lead-a-healthy-lifestyle/

Healthy Lifestyle Guides – American Heart Association

Healthy Lifestye Guides. … Healthy Lifestyle Guides. Featured; Pocket-Size; Audio. American Heart Association No-Fad Diet; American Heart Association Complete Guide to Women's Heart Health; Sample Recipes … http://www.heart.org/HEARTORG/GettingHealthy/NutritionCenter/CookbooksandHealthGuides/Healthy-Lifestyle-Guides_UCM_303873_TabbedPage.jsp

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    • Ann
    • May 21, 2014

    Healthy Lifestyle Information? Give me healthy lifestyle defination, the way to live healthy life and other more

    1. Reply

      Healthy Lifestyles

      About Healthy Lifestyles

      Choosing a healthy lifestyle can help you improve your health and reduce your risk of heart disease and diabetes.

      Healthy lifestyles include eating a healthy diet, maintaining a healthy weight, exercising regularly, quitting smoking (or not starting), and minimizing stress. (Note: Specific guidance for maintaining a healthy lifestyle may change over time as new scientific recommendations become available.)

      Learn more about each of the factors that affect your lifestyle by using the links below.

      horizonal rule
      Eat a Healthy Diet

      The Dietary Guidelines for Americans show how good dietary habits can promote health and reduce risk for major chronic diseases.

      A heart-healthy diet is one that is:

      * nutritious and well-balanced
      * low in saturated fat, trans fat, cholesterol, and salt
      * high in fruits, vegetables, and whole grains

      The Food Guide Pyramid and the Food Label are tools to help consumers make informed food choices in the context of a healthy diet.

      Use the Food Guide Pyramid to help you choose healthy foods each day.
      MyPyramid.gov – Steps to a Healther You

      Use the Food Label Nutrition Facts Panel on the food products you buy for guidance. In general, try to plan your daily food choices so that you eat

      * less than 100% of the Daily Value (DV) for total fat, saturated fat, cholesterol, and sodium.
      * at least 100% of the Daily Value (DV) for fiber, calcium, vitamin A, vitamin C, and iron.

      For more information on eating a healthy diet, see:
      Food Label

      * General Information and How to Use the Food Label
      FDA Center for Food Safety and Applied Nutrition

      * Consumer Nutrition and Health Information
      FDA Center for Food Safety and Applied Nutrition

      * Nutrition
      MedlinePlus Health Information

      horizonal rule
      Maintain a Healthy Weight
      Body Mass Index Chart
      View BMI Chart

      Excess body fat leads to health problems such as type 2 diabetes, high blood pressure, and high cholesterol.

      Health professionals use a measurement called body mass index (BMI) to classify an adult’s weight as healthy, overweight, or obese. BMI describes body weight relative to height and is correlated with total body fat content in most adults.

      To find your BMI, use the chart on this page or
      National Heart Lung and Blood Institute’s BMI calculator.

      BMI range:

      * 18.5-25 — healthy range
      * 25-30 – overweight
      * 30 or higher — obese

      Having excess abdominal body fat is also a health risk. Men with a waist of more than 40 inches around and women with a waist of 35 inches or more are at risk for health problems.

      More than 60 percent of U.S. adults are either overweight or obese, according to the Centers for Disease Control and Prevention (CDC). While the number of overweight people has been slowly climbing since the 1980s, the number of obese adults has nearly doubled since then.

      Excess weight and physical inactivity account for more than 300,000 premature deaths each year in the United States, second only to deaths related to smoking, says the CDC. People who are overweight or obese are more likely to develop heart disease, stroke, high blood pressure, diabetes, gallbladder disease and joint pain caused by excess uric acid (gout). Excess weight can also cause interrupted breathing during sleep (sleep apnea) and wearing away of the joints (osteoarthritis).

      To lose weight, you must eat less and move more. Your body needs to burn more calories than you take in.

      For more information on losing weight, see:

      * The Surgeon General’s Call To Action To Prevent and Decrease Overweight and Obesity, 2001
      U.S. Department of Health and Human Services:

      * Losing Weight: More Than Counting Calories (FDA Consumer Magazine, January-February 2002) http://www.fda.gov/fdac/features/2002/102_fat.html

      * NHLBI Aim for a Healthy Weight

      * Overweight and Obesity
      CDC Division of Nutrition and Physical Activity

      * Obesity
      MedlinePlus Health Information

      horizonal rule
      Exercise Regularly

      Exercise improves heart function, lowers blood pressure and blood cholesterol, helps manage diabetes, and helps control weight.

      The National Heart, Lung, and Blood Institute (NHLBI) at NIH recommends that adults get at least 30 minutes of moderate physical activity on most days of the week.

      Talk to your doctor about what forms of exercise are best for you.

      For more information about exercise and physical fitness, see:

      * Exercise and Physical Fitness
      MedlinePlus Health Information

      * Physical Activity
      CDC Division of Nutrition and Physical Activity

      horizonal rule
      Quit or Do Not Start Smoking

      Smoking cigarettes significantly increases your risk of coronary heart disease.

      Facts about smoking and coronary heart disease:

      * Tobacco smoke increases your risk or atherosclerosis.
      * Smokers have more than twice the risk of having a heart attack as non-smokers.
      * Smoking is the biggest risk factor for sudden cardiac death.
      * Smokers who have a heart attack are more likely to die than non-smokers who have a heart attack.

      In the first year that you stop smoking, your risk of coronary heart disease drops sharply. In time, your risk will gradually return to that of someone who has never smoked.

      For information on quitting smoking, see:

      * It’s Quittin’ Time: Smokers Need Not Rely on Willpower Alone
      (FDA Consumer Magazine, November- December 1997).
      * Smoking Cessation
      MedlinePlus Health Information

      horizonal rule
      Minimize Stress

      The link between stress and coronary heart disease is not entirely clear. However, people who have too much stress or who have unhealthy responses to stress may be at greater risk of having coronary heart disease.

      Facts about stress and coronary heart disease:

      * Stress speeds up the heart rate.
      * People with heart disease are more likely to have a heart attack during times of stress.
      * People sometimes respond to stress with unhealthy habits such as smoking or eating salty or high-fat foods.

      For information on stress reduction, see:

      * Stress: How to Cope Better With Life’s Challenges
      American Academy of Family Physicians

      * Stress
      MedlinePlus Health Information

    • Ria
    • May 21, 2014

    Why Is Healthy Lifestyle Important? I am doing a project about healthy lifestyle and i have no clue how to do it please help ME!

    1. Reply

      Hiya, a healthy lifestyle is important to stay fit and healthy and alive lol
      by healthy lifestyle it means being a good weight, eating correctly, and doing regular exercise. All these contribute to a longer life, it lowers the risk of cetain cancers and diseases one of these being coranary heart disease.

      start off with an intoduction of what the project is about,
      then explain what you think a healthy lifestyle is,
      get some statisics of the net as well on how people live longer when they exercise for example.
      Talk about the risks of an unhealthy lifestyle as well and what can happen to you. e.g early death.
      hope this helps x

  1. Reply

    What Foods Should Teenagers Eat As Part Of A Healthy Lifestyle?

    1. Reply

      Healthy lifestyle can be defined in many ways. I would suggest if you want them to get lean or stay lean that you calculate their lean body mass and adjust their calories to fit their body.

      You need about 50% of your calories from carbohydrates, 30% of your calories from various proteins, and 20% of your calories from fat. If so desired up the percentage of calories from carbs and lower the calroes from fat, but be wary.. carbohydrates are a staple in a persons nutritional diet… DO NOT RESTRICT THEM.. merely optimize them. I CAN NOT STRESS THIS ENOUGH. There is a different between poor carbs and COMPLEX CARBS.. you must learn the difference to understand how VITAL COMPLEX CARBS ARE. When you restrict calories you are putting your body in a position to go into a catabolic state.. this is terrible for ANYONE, especially a teenager. If you want to live smart, you have to eat smart and train smart. If you want a healthy child you need to begin a healthy workout program.

      You also need to consume enough fiber and maintain your sodium intake to a moderate if not modest level..

      Teenagers are very efficient at forgetting what matters when it comes to nutrition so the younger you start them on a healthy path the much better off they will be.

  2. Reply

    Am I Leading A Healthy Lifestyle? I am 16, about 5’9 and 150 lbs, but I have little to no body fat, thats pretty much all muscle, because I look really skinny, last time I got my body fat measured I was at around 9%. I play basketball for about 1 hour every day, and I also do sprinting workouts for another 30 minutes every day because I am on track.

    My diet is:
    Breakfast: 2 Weetabix w/ milk (Wheat cereal bars)
    Snack: 2 Granola Bars
    Lunch: Turkey Sub with Lettuce and Cheese
    Dinner: Pasta, Risotto, Chicken etc.
    After dinner: 6 Weetabix w/ milk.

    I drink 1 Diet Coke per day, and lots and lots of water.

    Am I leading a healthy lifestyle?
    I also take daily vitamin supplements.
    In addition to my turkey sub i usually have a chicken sandwich with lettuce and cucumber

    and for dinner i usually have like green beans, potatoes or sweetcorn with my main dish.

    1. Reply

      Definitely healthier than most but you may want to adjust your diet a little bit. At 16 you’re still growing so son’t stress too much about fat percentage, you’re obviously on the right track. It’s good to start these habits at your age because as you get older you may not be as active or be able to metabolize foods as quickly.

      First you can substitute the milk with soy milk for less fat and add a fruit to your breakfast.

      Watch the granola bars because they are not as healthy as you think. They are loaded with sugar and preservatives. Try making your own granola which is pretty easy to do, or try loose granola from a health food store.

      Turkey is the best out of processed meats but it is still processed which means lots of nitrates and sodium. If possible try fresh turkey. I would also add fruit to this meal as well. Lettuce does not have any nutritional value unless it is a spring/mescalin mix.

      Pasta and Risotto are both starches so you should watch the intake, especially if you’re worried about carbs. Chicken is usually a safe bet depending on how it is prepared. There are tons of marinades and dry rubs so that you can change it up a bit without having to fry it or dip in sauces.

      Water is great but if possible you should try to eliminate the diet soda. Diet soda is just as bad as regular soda. It may have less fat and/or calories but the sugar substitute used is one of the worst chemicals you can put in your body. Soda rots your teeth and is just an all around bad thing. Obviously one can is not the worst thing, many soda drinkers have at least a few cup/cans a day but still if you can cut it out you should.

      What’s with the Weetabix? Try new things so you don’t fall into a diet rut. Try other wheat/grain products, there are a lot out there these days. And again, I suggest fruit.

      Good luck, I’m going to grab some lunch!

  3. Reply

    Key To Living A Healthier Lifestyle? So I have about an extra 25 pounds on me or so, And i want to start eating healthier and being more active. But i dont want to diet. My body hates that, and I don’t want to put my mind through that again because i’m recovering from a 2 year long eating disorder. So if i eat a healthy diet, the right foods, drink more water, and workout daily, treadmill and what not, just be more active, can I lose weight and get my body into shape with out counting out every calorie that I put into my mouth? I work out a lot, 2 hours on the treadmill, then some on the bike, lift some weights, ect. But i don’t want to “diet”.
    Because I’m not going to “diet” and keep track of every calorie i consume, but by eating healthy foods, fruits and veggies, ect. will it take me a while to lose the weight because I’m not taking my diet to the extreme?

    1. Reply

      Eat healthy: eat 3 whole meals a day. For your meals, you want something healthy and that fills you up so that you don’t get hungry again for a long time. You need to also make healthy choices like eating whole wheat bread or whole grain bread instead of white bread and brown rice instead of white rice. Cut all junk food. They are bad for you and cause weight gain fast. Cut fast food as well! If you get hungry in between your 3 meals, eat a piece of fruit/vegetable, low-fat yogurt, skim milk, or fruit juice. THey are all good and healthy and will burn fat. As well as eating healthy, combine with exercise and you will lose the weight healthfully and easily. Diets don’t work in the long run. When you consume too little, or deprive yourself of certain foods, you are also not getting the essential nutrients. That’s why everyone gain the weight back and more in diets. Diet’s are a plan for fail. INstead, just focus on eating healthy. You will feel better, look better, and perform better. Opt for a healthy lifestyle, not a fad diet. that’s how you lose weight and keep it off for good.
      For the exercise, don’t overdo yourself. Just walking, jogging for 1 hour each day will be more than enough. Rememeber to rest for 1 day of the week. Also, if 1 hour is too long for you, you can BREAK IT DOWN thorughout the day. Nobody said you have to get it all done in one shot, just do some after you wake up, some in the afternoon myabe, and sometime before or after dinner. It’s more managaeable that way. Walking, jogging, running or swimming are aerobic/cardio exercises and they burn the most calories and fat. They will make you strengthen or build your muscle and keep you burning more calories and fat.
      eat healthy and exercise is the golden rule of losing weight. Good luck hun 🙂

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