First-of-its-kind Solution Rewards Parents And Kids For Making Healthy Choices


A new survey by HumanaVitality LLC, a comprehensive wellness solution that incentivizes people to make healthier choices, revealed that while 84 percent of U.S. parents say their families motivate them to work out or make smart eating choices1, their behaviors may be undercutting their desire to maintain a healthy lifestyle. In fact, 64 percent acknowledge serving their family unhealthy foods because its more convenient.1

In response, HumanaVitality and The Vitality Group have introduced Vitality Kids, the first wellness solution that enables kids (aged 17 and under), in addition to parents, to earn points for participating in healthy activities. Heres how it works:

  • Parents complete the age adjusted child health assessment to gain insight into their childs well-being.
  • Kids start earning Vitality Points for eligible activities such as receiving immunizations and flu shots, participating in team sports, and attending health education classes with parents.
  • Families redeem their collective Vitality Points (earned by both parents and kids for taking part in healthy activities) in the Vitality Mall, choosing from items including movie tickets, music downloads, electronics and hotel stays.

The time constraints of parenthood often make it difficult for parents to model a healthy lifestyle for their children, said HumanaVitality CEO Joe Woods. Thats why Vitality Kids is a great extension of our solution it helps parents and kids stay engaged in, and get rewarded for, healthy lifestyle decisions.

Francois Millard, Chief Actuary for The Vitality Group added, Vitality recognizes the importance of making wellness a family priority. A key part of this new program offering is a clinically verified health assessment tool designed to help parents identify their childs current health status and lifestyle risk factors to get an instant snapshot of their overall health and well-being.

The Vitality Kids health assessment asks parents questions about their child in five key areas: body mass index (calculated based on height and weight), physical activity, screen time, nutrition and sleep. Based on the results, parents receive recommendations regarding activities their child can complete to stay healthy and earn Vitality Points.

While we consider ourselves generally healthy parents, the health assessment for kids revealed a few areas where we could help our son be even healthier, said Cheri Greenfield, a Humana associate and parent who recently used the kids health assessment. We learned that while we monitor our sons television viewing time, we also needed to evaluate the total amount of time that he was sedentary in front of a screenincluding computers, smart phone and gaming devicesand the health assessment helped us effectively measure this time. Since weve made a few small changes, weve noticed our son is more focused in school. The health assessment continues to be a guide for us as we make healthy choices as a family.

In the United States, both HumanaVitality and The Vitality Group are the licensees for the Vitality wellness solution. HumanaVitality is currently integrated as part of Humanas medical plan offerings for all of its commercial fully insured and individual members within approved states. More than 1.4 million HumanaVitality members have earned nearly 353 million Vitality Points. As of July 1, 2012, employers without Humana medical insurance have the option to implement HumanaVitality when paired with Humanas coaching services.

The Vitality group provides the Vitality program as a stand-alone wellness option to large and/or self-funded U.S. employer groups. As of May 1, 2012, The Vitality Group has approximately 280,000 members in a national wellness network with high levels of engagement.

About HumanaVitality

HumanaVitalitySM LLC, headquartered in Chicago, is a joint venture between Humana and Discovery Holdings, Ltd. Humana partnered with Discovery because of its 13 years of worldwide reputable experience using behavioral, clinical and actuarial science to motivate individuals to make healthier choices. By integrating rewards with health, HumanaVitality provides the tools and support necessary to help Humana members live healthier lives and furthers Humanas Dream to Help People Achieve Lifelong Well-BeingSM.

About The Vitality Group

The Vitality Group LLC is a member of Discovery Holdings Limited. Vitality wellness programs serve more than 3.5 million members worldwide in companies in a wide range of sizes and industry categories, improving individuals health and well-being as well as employers bottom lines. In America, numerous forward-thinking companies are joining global organizations in the United Kingdom and South Africa who together are proving the effectiveness of the Vitality health enhancement solution in reducing healthcare costs.

About Humana

Humana Inc., headquartered in Louisville, Ky., is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.

More information regarding Humana is available to investors via the Investor Relations page of the companys web site at www.humana.com[1], including copies of:

  • Annual reports to stockholders;
  • Securities and Exchange Commission filings;
  • Most recent investor conference presentations;
  • Quarterly earnings news releases;
  • Replays of most recent earnings release conference calls;
  • Calendar of events (including upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors);
  • Corporate Governance information.

1 The HumanaVitality survey was conducted to determine differences and similarities in parents health and wellness habits. Fielded by StrategyOne in February 2012, study surveyed 1,001 American parents (aged 25 and older) nationwide via phone. Survey findings have +/- 3 percent margin of error.


  1. ^ www.humana.com (cts.businesswire.com)

Original Story Here


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  1. Reply

    Healthy Lifestyle? I need help with my health hw, so if any of you could help with these questions thanks!

    What does it mean to live a healthy lifestyle?
    What should I eat and how often?
    How often should I exercise?
    What type of exercise?
    How hard should I exercise?
    How much time should I spend exercising?
    How much sleep should I get each night?
    How do I deal with stress?
    How should I manage stress?

      • HealthNut
      • June 9, 2012

      http://Www.sparkpeople.com has all your answers.

  2. Reply

    Healthy Lifestyle………? I wanna start a healthy lifestyle but I dunno where to start, can you please help? I’d really appreciate that and by the way, I’m 16.

      • HealthNut
      • June 9, 2012

      Begin by giving up fast food it is so full of fat, sugar, carbs, and all the wrong things for you. My daughter gave up soda and lost 20 pounds because it is loaded with sugar. Eat fish not fried 2 to 3 times a week, chicken 2 to 3 times a week skinless, lots of vegetables, and fruit and you will be getting there.

  3. Reply

    What Is A Healthy Lifestyle For A 30 Year Old Male Adult? What foods should he be eating to be healthy?
    What can he do to become fit?

    Please also give me some tips on what a healthy lifestyle would be.

      • HealthNut
      • June 9, 2012

      Ummmm… these don’t seem like really hard questions

      foods= fruits, vegetables, meat (not too much), whole grains
      male adults should avoid eating too much sugar because sugar begets wrinkles

      fit?= get exercise, stop watching the TV and sitting on the damn sofa
      i recommend not eating late too

      pretty much common sense

      here’s my question about my apparent lack of a refractory period…

  4. How Can I Pursue A More Healthy Lifestyle To Help Me Attain My Maximum Potential In Life ? I am 28, and have always had a bad health because of depression and anxiety. But I want to change it I need some tips on how to pursue a really healthy lifestyle which helps people in their mental and physical wellbeing?

      • HealthNut
      • June 9, 2012

      Two of the healthiest diets in the world are the Mediterranean diet and the Okinawa diet.

      Yoga often helps for anxiety and depression as it promotes mental and physical wellbeing.

  5. Reply

    How The Computer Is Supporting Us In Our Healthy Lifestyle? How do computer helps people in their healthy lifestyle? How can The computer help people? Is it from websites? advertisements? I need it really badly. How can the computer is supporting to improve our healthy lifestyle. in what ways? How can computer promote the quality of healthy lifestyle. How can computer convince people to stop unnecessary things like drugs or alcohol? How can computer HELP us?
    AT least 6-8 points would do. thank you.

      • HealthNut
      • June 9, 2012

      The computer is not a healthy lifestyle for people. It programs us to thinking we can find everything on here. Jobs, pay bills, shop, everything! We can do that ourselves and it seems technology is taking the chores away from us, that can be easily done by human themself. The computer can help us though when we need to find information, imformation fast. Websites help us retain information, advertisements are just like commericals there just trying to sell or maniupulate us to buy whatever their advertising. The computer is not improving our healthy lifestyle. Peoples eyes can go out of sight and hurt very badly(like mine and i’m only 15 years old.) from years and years staring at the computer. The worst thing to stare at is a computer screen — I don’t know why I still do it for hours at end, but I do. The computer will never promote the quality of healthy lifestyle, its just not possible. The computer can convince people to stop drugs and alcohol but if you think about it would you rather have an obsession over the computer for hours at the day, you have to be near the computer you have to be on it then doing drugs or alcohol? The computer is just as bad addiction as alcohol and drugs. The computer cannot HELP us other then give us fast information when we need it. The computer although has so much information and so many untrusted sites you never know if what your reading is a lie. And I hope I get 10 points because I just wasted my time answering this long question, I hope you weren’t just asking this for the heck of this — I hope it was for some essay lol.

      Take care bye

  6. Reply

    Why Is It Important To Live A Healthy Lifestyle And Avoid Illness? Why is it important to live a healthy lifestyle and avoid illness?

      • HealthNut
      • June 9, 2012

      Being unhealthy or sick stops you doing things you want to do. Being sick when you could have avoided it is a waste of other peoples time if they have to look after you

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