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Fitness Marketing Guru Shares Tips On How Entrepreneurs Can Grow Their Fitness Business While Spending Less

Bedros Keuilian turned his fitness boot camp into the fastest-growing fitness business franchise worldwide and he didnt do it by using traditional personal trainer marketing techniques. Now he wants other personal trainers to change the way they look at fitness marketing.

Chino Hills, CA (PRWEB) August 30, 2012

Bedros Keuilian loved being a personal trainer and was having some good success with his fitness boot camp. However, he quickly realized that the traditional personal trainer marketing[1] techniques had done all they could for his business. If he was going to make more money and have more time for his family, he was going to have to start changing his approach to fitness marketing[2] as a whole.

When I first started out, all I cared about was training my clients, delivering the results, and selling more training sessions. While my income and revenue kept going up, the value of my business didnt. He adds that it took a great deal of trial and error for him to hit on the techniques that would quickly make his fitness boot camp a worldwide franchise, something that he never even dreamed of happening.

One of the biggest changes in his fitness marketing plan was focusing more on retention than on finding new clients, something he says many personal trainers overlook.

What happens all too often is that a boot camp owner will get a handful of clients and, in their scramble to try to get the next bunch, they will totally ignore their existing ones! Keuilian explains that he finally realized that retaining the clients he already had was much more cost-effective than finding new ones.

It is often estimated that it costs about 7 times as much money to get a new client as it does to keep an existing one, he adds. So, even if you only have a handful of clients, you absolutely have to do whatever you can to make them have an incredible experience so that they stay month after month after month.

Once Keuilian realized this, he started finding new ways to market his business to his existing clients as well as marketing through them. By thinking outside the traditional methods of personal trainer marketing[3], he was able to grow his small fitness boot camp into a fitness corporation far larger than hed expected.

Keuilian quickly got the attention of other fitness professionals, including network television fitness experts, celebrity trainers and the owners of some of the countrys hottest fitness studios. These industry heavy-hitters were actually turning to Keuilian for his advice on fitness marketing and a new company was born.

Through PTPower.com, Keuilian shares all of the personal trainer marketing techniques that he used so successfully. Much of his step-by-step advice is available free on the site. He sees a real need for free and low-cost help that fitness entrepreneurs can use immediately, even if they have little or no money to spend.

Fitness boot camp owners and other fitness entrepreneurs can get plenty of free tips on personal trainer email marketing[4], fitness boot camp marketing and ways to break away from the old-school marketing techniques that dont produce sustainable business.

Thinking outside of the box is the best way to make sure that you are a success. If the same old boring marketing tactics are not working for you then it is time to shake things up with a new idea.

###

To find out more about Bedros Keuilian, his company PTPower.com and the Fitness Boot Camp Franchise Fit Body Boot Camp, contact Bedros Keuilian at (800) 261-0208. Alternatively you may use the contact form at http://ptpower.com/contact-me/[5] or send an email to Bedros Keuilian at support(at)keuilian(dot)com.

Bedros Keuilian Keuilian Inc (800) 261-0208 Email Information[6]

References

  1. ^ personal trainer marketing (ptpower.com)
  2. ^ fitness marketing (ptpower.com)
  3. ^ personal trainer marketing (ptpower.com)
  4. ^ personal trainer email marketing (fitpronewsletter.com)
  5. ^ http://ptpower.com/contact-me/ (ptpower.com)
  6. ^ Email Information (www.prweb.com)

Original Story Here

Resources:

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Comments

  1. Reply

    Does Anyone Know Any Fitness Tips That Work? Short fitness tips that really work would be very helpful, thanks.

      • HealthNut
      • August 31, 2012
      Reply

      To stay fit or become?

      Becoming fit requires motivation and determination. Eating healthy and regular exercise.
      Try avoiding fast food places at all times; don’t skip breakfast (most essential meal of the day).
      Hope this link will help you:
      http://www.besthealthmag.ca/get-healthy/fitness/9-surprising-fitness-tips

  2. Reply

    What Are Some Good Fitness Tips? I have been trying to lose weight for a couple months now and has been stuck at one weight. Do anyone have any fitness tips and also eating tips for me?

      • HealthNut
      • August 31, 2012
      Reply

      80% of weight loss is diet.
      You can eat a healthy diet and lose weight.
      You can eat a healthy diet and exercise and lose more weight.
      You can exercise and eat a poor diet and not lose and even gain weight.
      A good healthy diet high in fiber, lean meats, eggs, complex carbohydrates, whole grains, antioxidant foods, healthy beverages and low in added sugar and salt help people lose weight, lower cholesterol, increase energy, improve brain function, lower blood pressure, reduce cancer risk and have a more positive lifestyle!
      You need to eat a lot more food and a lot more fiber!
      Diets that exclude foods from any food group are fad diets and do not lead to permanent weight loss or solve any other health issues.
      First, try to kick your fiber intake to 40 grams of both soluble and insoluble fiber.
      Whatever you do, get your fiber from your food, not from a jar.
      Fruits and vegetables have good fiber in them. A high fiber diet increases the metabolism.
      Try a breakfast cereal with at least 20% of recommended daily allowance of fiber in it. They are usually low in sugar so there is a double benefit. Blueberries or raspberries on top add more fiber and antioxidants. But fresh or frozen, not the kind in syrup. Oatmeal with berries or a bit of fresh honey is also good.
      Raw nuts are a great source of fiber, healthy fats, and antioxidants. Avocados are the best.
      Lots of beans, peas, and grains are high fiber. Whole grain breads. Fiber kicks up the metabolism so you actually burn more calories. These foods will give you more gas in the beginning but if eaten daily, the bacteria in the digestive tract will elevate lowering the gas output.
      This will get you on the path for a healthy daily bowel movement. This helps clean the system and aids healthy digestion.
      I know it goes against everything you’ve heard but eating lots of the right foods will actually help you lose weight!
      Next, take an age appropriate basic daily multivitamin. Don’t look at your multivitamin as nutrition but more as an insurance policy. Think of it as filling in the gaps in your daily diet as opposed to a primary source of nutrients.
      You have to drink lots of water to be healthy. But you can disguise it. Fill your glass all the way full with ice before pouring low sugar beverages. Try iced green tea with a splash of orange juice in it for sweet. More antioxidants. Add lemon juice to water for flavor. Slice up a cucumber and float it in pitcher of water. Gives it salty fresh taste. But you must drink up to 100 oz of water daily to help your body get rid of waste and the natural toxins.
      Last, you need to get 7-9 hours of quality sleep depending on your age. All recent sleep studies report a connection between poor sleep patterns and weight gain. This includes going to bed as close to the same time every night including weekends. Most of us stay up late Friday and Saturday night and it throws us off.
      You must combine a healthy diet with exercise to multiply the benefit. Whether an hour a day in the weight room or just a 30 minute brisk walk every day, the added benefit of a regular exercise program really do increase and accelerate healthy weight loss.

      I lost 30 pounds in 5 months by spending my money at the grocery and gym and have kept it off for over two years. Less than 3% of people that attempt weight loss lose it and keep it off for two years. It is not easy. It is a lifestyle change.
      Good luck and good health.

  3. Reply

    Fitness Tips To Prepare To Join The Army? I want to join the army, and I would like some fitness tips so I can whip my butt into shape. I’m almost 16 right now, and I’m not really in shape. Any advice from people who have any kind of military experience would be great, or if you just know some tips. Thanks!

      • HealthNut
      • August 31, 2012
      Reply

      Hey man,

      You will need to build mental toughness more than anything, but you will learn that once you join.

      you should start out by doing 200-300 push-ups, 200-300 sit-ups, and 50-100 pull-ups everyday. It does not have to be all at once.

      You will need to get your general fitness levels up. The best way to do that is by doing this

      Jumping jacks-30 seconds
      shuffle splits- 30 seconds
      mountain climbers- 30 seconds
      burpess 30 seconds.

      repeat that 3-4 times. Before joining the army you should be doing that for 30 minutes a day.

      That should help you get started. If you have anymore questions, please ask.

      Good luck.

      Danny lupiani

  4. Reply

    Fitness Tips? I just turned 14, and weight around 90 punds. I have no muscle at all, basically. How should I get more fit? I bike ride alot during the Summer.

    And does anyone know hoew to get taller faster? I get made fun of because I am,like, 5′ 2″ tall.

    Im a vegetarian.

      • HealthNut
      • August 31, 2012
      Reply

      Do you know about protiens, carbs, and fats, metabolism, etc.?
      when you say you’re a vegatarian, you’re basically saying you dont know much about nutrition.
      go to fitday.com and learn more about food before you cut out an entire food group. start eating meat and strength train and within the next year or so (when puberty hormones kick in) you will be as muscular as you want!
      -Jamie 😀

  5. Reply

    Any Fitness Tips For People With Asthma? Just need some fitness tips to help with my asthma. I want to be able to run for a longer period and have an overall better fitness level. I start losing my breath after about 1 minute of running. Any ideas and tips would be very much appreciated : )

      • HealthNut
      • August 31, 2012
      Reply

      First, you have to choose a certain kind of exercise that they really can handle well. Some exercise that might be great choice for asthma sufferers are walking, swimming, riding a bike, as well as hiking. These kinds of exercise needs less physical move than tennis, hockey, gymnastics, long distance running, and many other else. You could also consult their doctors to choose the most appropriate type of exercise for you.

      Second, you can take advantage of your inhaler. You can use your inhaler about 15 minutes before you start to exercise. Besides, makes sure that your inhaler is always close enough to you. You will never know when the attack might hit you. Therefore, providing inhaler as first aid near you is very important.

      Third, breathing through your nose during the exercise is also important. Mouth breathing tends to trigger asthma attack since it causes you to inhale cold air right into the bronchial tube. In contrary, the air that you heal will be filtered well when you are breathing through your nose. Besides, nose breathing also allows the air to be warmer before reaching the lungs.

      The fourth thing you need to do is looking for a certain area that free from pollutions and allergens. However you should also avoid area with too many trees or grass. Then, you should also be aware of the symptoms of asthma that occur during the exercise. If you feel very tired and your chest begins to be tightening, you should be notice that those are the initial symptoms of asthma. Usually, those symptoms will be followed by wheezing. Stop doing any physical activity when these symptoms occur.

      By following those tips, asthma sufferers could still have exercise with less risk of asthma attack. Do not let asthma attack prevent you to have regular exercise activity.

  6. Reply

    Anyone Know Some Good Fitness Tips? I’m really bad at running, and I would like to loose a few pounds, so I was wondering if anyone could give me some simple fitness tips? Just a simple fitness regime, please.

      • HealthNut
      • August 31, 2012
      Reply

      Avoid elevators and escalators,,
      climb stairs,, walk long distances every single day.
      hour of cardio at your target heart rate every day.
      stretch properly afterwards or you wont want to come back tomorrow which blows the whole plan.

      good luck

  7. Reply

    I Want To Lose A Few Kilos But Not A Heap, Dieting And Fitness Tips..? I weigh 58 kilos, and I don’t really want to lose too much weight, maybe 5 or 6 kilos, but I mostly just want to tone up. Do you know any dieting/fitness tips? I’m going to the gym 5 times a week, and on the days I’m not there I’m going for a run. Any tips on what to spend my time on at the gym? Thank you x

      • HealthNut
      • August 31, 2012
      Reply

      Dear Isy,

      One thing you need to understand is that you have to work hard if you want to change the shape of your body. That means a balance of medium-high intensity cardio exercise along with challenging strength training workouts.

      For weight loss, you’ll need to get about 5 cardio workouts each week at a medium-high intensity for at least 30 minutes. If you’re a beginner, it’s best to start slow and work your way up but, if you’re in good condition and have no restrictions, challenging yourself with harder workouts is the best way to burn more calories. Interval training is a good choice because studies show you continue to burn calories even after you’ve stopped exercising.

      In addition to your cardio workouts, you’ll need to lift weights for all your muscle groups at least 2 non-consecutive days a week. And, by lifting weights, that means using enough weight that you can ONLY complete the desired number of reps. For example, if you’re doing 12 bicep curls, you need to use enough weight that you can only do 12 bicep curls and not one more. Most people don’t lift enough weight to really challenge their muscles.

      What you need to engage in is a well balanced all rounded diet with considerable physical exertion over a prolonged time period. Food can be broken down into 5 major groups. These groups are carbohydrates, proteins, fats, vitamins and minerals and water. The body needs varying amounts of these types of food so that the adequate amount of nutrients is supplied to the body. A well-balanced diet does not mean an equal amount of each type of food, as our body requires more of some nutrients than others.

      Each type of food plays a significant role in our body but excesses or deficiencies of certain types of food can also harm the body and produce a negative impact on our health.

      It is very important that we know how much of each type of food we are supposed to consume and that we eat in a sensible way. This means eating regular meals at “least” three times a day and drinking plenty of water, but what I would suggest is breaking it down to 5 smaller meals a day and having your last solid meal before 6pm after that you are only allowed to have pure low fat milk a mug or two would be a good idea to cut down on excessive cravings.

      Hope this answers your question.

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