The Trojan horse burger: Do companies that ‘do good’ sell unhealthy food?

The Trojan horse burger: Do companies that 'do good' sell unhealthy food?

When consumers see a company performing good deeds, they often assume that the company’s products are healthy. According to a new study in the Journal of Public Policy & Marketing this may be far from true, and the company’s socially responsible behavior may be creating a “health halo” over unhealthy foods.

“Research demonstrates that consumers frequently engage in inference making when evaluating food products. These inferences can be highly inaccurate, leading to unintended, unhealthy consumer choices,” write authors John Peloza (University of Kentucky), Christine Ye (Westminster College) and William J. Montford (Florida State University).

The authors asked study participants to make assumptions about the healthiness of a future granola bar product. The people who were told that the granola bar company had won many awards for its public service predicted that the granola bar would therefore be extremely healthy.

The authors found that this “health halo” encouraged overconsumption and underestimation of calories consumed, adding that the current study could lead to important changes in advertising regulations — for example, limiting how much information about its social programs a company may include on its food packaging.

The authors believe that studies like these may help raise awareness among those consumers who genuinely want a healthy product, and who don’t want their emotions manipulated in ways that lead them to make unhealthy as-sumptions about food quality.

The study concludes with a warning: “If consumers seeking a healthy diet inaccurately estimate nutritional content of products marketed by firms with strong reputations for corporate social responsibility, it can lead to serious health consequences for both individuals and society.”

Story Source:

The above story is based on materials provided by American Marketing Association (AMA). Note: Materials may be edited for content and length.

Original story here.
Diet And Weight Loss News — Sciencedaily
— Courtesy “Science News Daily” (ScienceNewsDaily.com)

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Spinervals Cycling Videos – Competition Series Workout/type Uphill


Entertaining and easy to follow, each video has on-screen graphics describing training intensity, time and gearing and is set to upbeat music. Fun to watch and motivating! Two different series to choose from: Fitness Series – geared towards the beginning rider and fitness buff, but also great for the advanced rider looking for a recovery workout. (Sold Separately) Competition Series – workouts designed to make you a stronger and faster rider. While these are hard workouts, beginners are welcome too (just back off on the intensity). Competition 1.0 – No Slackers Allowed!! Join Coach Troy and 20 competitive cyclists in this 45 minute high intensity workout. An exciting combination of interval sets including ladders, superspins, tempo sets and sprints, “No Slackers Allowed” is for any athlete hoping to improve all aspects of their cycling fitness. * Length: 45 Minutes * Difficulty level: 9.0 Competition 2.0 – Time Trial Special The Time Trial. The Race of Truth! You against the clock. In Spinervals 2.0 – Time Trial Special, you will prepare yourself for the race against the clock with sustained intervals above your 40k Time Trial Pace. Perfect for the serious time trialist or triathlete, this 60 minute workout will increase your anaerobic threshold pace faster than you ever thought possible! * Length: 60 Minutes * Difficulty level: 9.1 Competition 3.0 – Suffer-O-Rama Let’s face it. In order to become a faster cyclist, you have to endure discomfort in training and racing. In other words, you have to learn how to suffer!! Spinervals 3.0 – Suffer-o-Rama, will teach you how to suffer on the bike with 45 minutes of explosive power sprints and highly anaerobic sets. Brutal, but soooo effective! * Length: 45 Minutes * Difficulty level: 9.3 Competition 4.0 – Muscle Breakdown In order to become a stronger cyclist, you need to overload your system and break it down. Overload followed by rest and proper nutrition allows your muscle to rebuild and become stronger. In Spinervals 4.0 – Muscle Breakdown, you will experience a level of training intensity that does just that breaks the muscle down! A variety of effective interval sets in this 45 minute workout add up to one of the best indoor cycling workouts ever produced! * Length: 45 Minutes * Difficulty level: 8.5 Competition 5.0 – Mental Toughness Mental toughness is about learning how to tolerate discomfort. It is about training your mind to take your body to a new level. Spinervals 5.0 – Mental Toughness, is a 90 minute workout with the emphasis on steady state intervals. In the middle of the workout , you will actually hop off the bike and participate in a set of Isometric squats the ultimate ‘mental toughness’ developing drill. This is the ideal workout for those longer sessions necessary to develop high-end aerobic conditioning. A great addition to your Spinerval Video collection! * Length: 90 Minutes * Difficulty level: 9.5 Competition 6.0 – Zoot Challenge Join the elite athletes of Team Zoot for 45 minutes of creative, leg burning and power producing intervals! The Zoot apparel company (www.zootsports.com) sent some of theirCycling top athletes to train for a day with Coach Troy. The result… a 45 minute workout that gets you ready for the toughest competition! * Length:45 Minutes * Difficulty level: 9.5 Competition 7.0 – The Uphill Grind Hills… You either love ’em or you hate ’em. Our cast of elite female cyclists, triathletes and road cyclists suffer with you while developing incredible hill climbing strength! Join Coach Troy and the group for the ultimate 45 minute hill training workout video. Train alongside U.S. Olympic Triathlete Joanna Zeiger as she prepares for world class competition! * Length: 45 Minutes * Difficulty level: 9.5 Competition 8.0 – Recovery and Technique After the hard “hammer sessions” with your buddies, do this workout for maximum technique and cycling skill development. Coach Troy takes you through several technique building sets including one-leg spinning drills and high cadence super spins. * Length: 45 Minutes * Difficulty level: 7.5 Competition 9.0 – Have Mercy What word describes this video? Tortuous!! “Have Mercy” is a 2 hour compilation of the hardest intervals sets from other Spinervals video workouts! Remember the brutal acceleration sets?! The race simulation? The sprint sets? Well… do them one after the other and you have one of the toughest two hours you can spend on an indoor trainer!! You’ll be begging Coach Troy to “Have Mercy”. * Length: 120 Minutes * Difficulty level: 10.0 Competition 10.0 – Ride and Stride Master the bike to run transition using Ride & Stride, the ULTIMATE “brick” workout for triathletes! This workout is for cyclists too! Coach Troy simultaneously conducts a highly effective cycling workout interval session that will prepare the cyclist for time trial efforts. * Length: 70 Minutes * Difficulty level: 9.1 Competition 11.0 – Big Gear Strength with Team Excel Develop cycling specific strength and power with this incredibly effective workout. Join Coach Troy Jacobson and the athletes of Team Excel in this hour long session of big gear low cadence strength building intervals designed to increase your power output and speed. This workout is a MUST HAVE for any serious cyclist. * Length: 55 Minutes * Difficulty level: 9.3 Competition 12.0 – Recharge Keep your leg muscles supple and relaxed between your hard workout days. This lower intensity workout designed to promote technique development and faster recovery. “Recharge” is an ideal workout for your easy days. * Length: 50 Minutes * Difficulty level: 7.5 Competition 13.0 – Tough Love This is an incredible 3-hour interval session designed for the cyclist preparing for long distance events such as centuries, road races or Ironman distance triathlons. This brutal but effective 3 hour workout will increase your endurance, strength and confidence better than any other! Learn why Coach Troy says 3 hours on the trainer is worth over 4 hours on the road! Only available in DVD * Length: 180 Minutes * Difficulty level: 9.9 Competition 14.0 – Totally Time Trial They call it the race of truth – athlete versus the stopwatch. There is no better measure of a cyclist’s fitness. Perfect for any rider getting ready for a time trial or simply wanting to increase their lactate threshold! * Length: 90 Minutes * Difficulty level: 9.7 Competition 15.0 – Have Mercy, The Sequel By popular demand, we’ve developed one of the most challenging workouts you’ll ever do on a bicycle and created Spinervals 15.0- Have Mercy!, “The Sequel”. This brutally intense 2 hour workout is a compilation of some of the most demanding interval sets from Spinervals 8.0 through 14.0 designed specifically to make the fittest athletes suffer and beg Coach Troy to once again ‘Have Mercy”!! * Length: 120 Minutes * Difficulty level: 10 Competition 16.0 – Aero Base Builder I “Aero Base Builder I” is an 80 minute workout focusing on technique and ‘aerobic’ or ‘blue zone’ intensity training. Join Coach Troy as he guides the cast of elite athletes through a structured and highly effective aerobic workout that will greatly enhance your fat burning metabolism, capillary density and other physiological parameters important to maximizing your peak fitness. * Length: 80 Minutes * Difficulty level: 7.5 Competition 17.0 – Aero Base Builder II Maximize the development of your aerobic base this post season with Coach Troy’s ‘Aero Base Builder’ additions to the Spinervals Competition series. These structured ‘aerobic’ intensity cycling workouts are designed to enhance your aerobic energy system and prepare your body for the harder, anaerobic training that will take your fitness to a new level! ‘Aero Base Builder II’ is a steady aerobic session that will help you maximize your fat burning metabolism. Follow Coach Troy as he has you build on your cadence throughout the workout with short work to rest ratios for maximum aerobic benefits. * Length: 70 Minutes * Difficulty level: 7.5 Competition 18.0 – Aero Base Builder III Maximize the development of your aerobic base this post season with Coach Troy’s ‘Aero Base Builder’ additions to the Spinervals Competition series. These structured ‘aerobic’ intensity cycling workouts are designed to enhance your aerobic energy system and prepare your body for the harder, anaerobic training that will take your fitness to a new level! Join coach Troy for this workout designed to improve your capillary density and mitochondria activity in the muscle, allowing more oxygen to reach your working muscles and be converted to energy for excellent er endurance during competition. * Length: 70 Minutes * Difficulty level: 7.5 Competition 19.0 – Bending Crank Arms Building maximum strength on the bike is best achieved by working hard and generating force in a range of motion specific to cycling. In Spinervals 19.0 – “Bending Crank Arms”, Coach Troy guides you through a muscle building, cycling specific strength workout that will make you stronger and more powerful. Join him for a very challenging workout of ‘off the bike’ strength work with dumbbells and ‘on the bike’ strength work with huge gears for an extremely effective combination for maximum strength development. Do this workout and you’ll soon be so strong, you’ll be ‘bending crank arms’. Length: 58 Minutes Difficulty level: 9.5 Workout/type Uphill
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Zumba Fitness 2 for Wii


With Zumba Fitness 2's hot music track list and super-easy dance moves; you'll want to work out every day of the week! Zumba Fitness is back and steamier than ever! It's time to shake your money maker and lose weight at the same time with this full-body dancing workout for Wii . Enjoy dancing to 30 hot new music tracks; including ”We No Speak Americano;” by Yolanda Be Cool & DCUP; ”Pause;” by Pitbull; and an exclusive remix of ”Poison”. The electrifying choreography and various dance styles will give you the motivation to dance your way to a better body and better health. Zumba's fun and proven program allows you to customize your workout to suit your fitness goals. The brand new Progress Tracker allows you to keep an eye on the calories you’re burning while 3 fun modes let you boogie down with up to 4 friends. Turn up the tunes and shake your way to a better body from the comfort of your living room! Includes Zumba Fitness Belt! Game Features Maximum Number of Players: 1 to 4 Online Play: N/A Compatibility: Nintendo Wii Manufacturer: Majesco Entertainment Category: Music Subcategory: Fitness ESRB Rating: Teen (13+) ESRB Content Descriptors: Mild Lyrics
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New Balance Weekend Crop Pants (For Women)


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