Finding The “Why” behind Your Clients’ Goals

Personal training

What do babies, cigarettes and exercise all have in common? Motivation. No one has babies, smokes cigarettes or exercises consistently unless motivation makes each of them appealing.

What gets you out of bed in the morning? Not your alarm clock, the dog licking your face or the child tugging on your arm. Why do you get out of bed? What's the deeper driving force behind your life?

When it comes to exercise and healthy eating, many people believe that change is hard. When it comes to hard changes, there is no harder change to make in your life than having a child. Yet this is something many people do multiple times! It occasionally happens by accident, but most of the time it's intentional. No one ever enjoys his or her first cigarette, because inhaling smoke is unequivocally toxic to the human lung. So everyone's first puff of a cigarette is a miserable experience. Yet many people wind up becoming smokers for much of their lives.

What's Going on Here?

Emotion. People have babies because the emotional rewards of having them outweigh the challenges to schedules, finances and freedom. People become smokers because of the emotional rewards of identifying with a certain social group or type of person who smokes.
Emotion is the source of motivation. Emotion is thus the secret weapon to lifelong, life-changing modifications to lifestyle habits such as consistently exercising and eating healthfully.

What's Your Why?

The early part of my fitness career was hard. It took me some time to figure out how to get comfortable selling fitness. I was really frustrated as I kept stumbling along in the early days. What kept me going? Why did I stick it out when I quit a steady salaried government job for the uncertain life of needing clients for income? My father's death at 424 pounds gave me the drive to keep doing what I knew I was meant to be doing. Without that powerful emotional motivator, I may have not toughed it out during those early challenging days.

You need to know the powerful emotional reasons why someone cares about fitness in the first place before you can get to the how. I call this discovering the "emotional relevance of exercise." Many people come to us seeking weight loss or more energy, or to get back in shape (whatever that means to them). These are all vague and emotionless. Even people who are deeply emotional about their weight are not seeking weight loss directly. They are really seeking the way they will feel when they are just so happens they will most likely also be lighter or leaner.

What will be

… Continue reading here.
Fitnovatives Blog — Courtesy “American Council On Exercise” (

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This is a review of McDavid Waist Trimmer Belt, Waist Trainer for Men, Promotes SWEAT & WEIGHT LOSS in Mid-Section, Sold as Single unit. I hope you find it helpful...
  • PROMOTES WEIGHT LOSS- The therapeutic heat technology is designed to wrap your entire mid-section and preserve body heat to remove excess water weight
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  • IMPROVE POSTURE- Our neoprene Waist Trimmer provides support for the lower back and abdominal muscles promoting improve posture
  • ADJUSTABLE- Waist trimmer was designed with velcro closure that fits waists up to 40 inches. One size fits most
Neoprene waist trimmer with fully adjustable velcro closure compresses and supports while retaining therapeutic heat, fits up to 40" waistWhether you're looking to relieve some minor pain or enhance your weight loss efforts, the McDavid waist trimmer is an ideal choice. The waist trimmer cushions, compresses, and supports your lower back and abdominal muscles while retaining therapeutic heat. As a result, you'll not only trim your love handles, but also relieve sore muscles and arthritis. The waist trimmer is made of thermal 100-percent latex-free neoprene, with a nylon facing on the outer side and a contoured design for comfort. The fully adjustable Velcro closure, meanwhile, ensures an optimal fit on waists up to 40 inches. Note: McDavid Click toRead the rest of the review here...

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KONG Naturals Feather Ball Cat Toy

Made of natural materials Contains top quality catnip Irresistible scent, texture and sound Two toys per package Available in assorted colors please let us choose. KONG Naturals are ecologically responsible cat toys. All materials and dyes come from natural, renewable resources. These toys are designed to appeal to the natural instincts of the indoor cat. KONG Naturals are more than just cat toys – they’re fun with a purpose. This two pack of crinkle balls with tail feathers are specifically designed to encourage your cat’s natural hunting instinct. The crinkle sound instantly sparks curiosity, and the combination of natural fabrics, natural feathers and catnip will provide hours of exercise and entertainment.

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