Jo Admiraal, founder of new fitness clothing label Hey Jo, dispenses her smart tips on shopping for workout gear that feels as good as it looks.
Anyone who has had the pleasure of wearing Hey Jo leggings (by the cult fitness brand which describes them as ‘luxe for legs’) will know that feeling and looking good in the gym can be one and the same thing.
Just ask fans Sienna Miller, Cara Delevingne and Kelly Brook, who all own a pair (although whether they all own a gym membership is another question).
READ: How to choose a fitness boot camp
But for the rest of us who feel a little less than glamorous in our comfiest of keep-fit attire, what are the rules for finding fashionable fitness get-up?
READ: Workout and diet secrets of top fitness coaches
We asked the founder of Hey Jo herself, Jo Admiraal, on how to best dress for fitness. So if you want to feel cool – in more ways that one – while you get fit, read on.
When it comes to workout gear, how do I shop for my shape?
“For sportswear to be flattering one must play to one’s strengths. If you have strong muscular legs it’s better to show them in their entirety: short shorts or long tights. To wear leggings cut-off at the knee or on the calf muscle can exacerbate stockiness. If you’re proud of your abs then wear a fitted vest. If you’re not wear something fitted (for support) under a loose but super stylish T-shirt. Layers look great on top over leggings and can hide a multitude of sins. If you want to show off your arms and shoulders find the right racer back vest (either loose or fitted) to suit,” says Admiraal.
What about the comfort factor?
“The most important thing to remember is to find the best bra fit or control top that works for you, so get properly fitted and measure,” explains Admiral. “Next, always invest in good supportive trainers, which you should again get professionally measured for,” she adds. Take our advice and get your gait tested. All reputable running shops, including Run and Become and Asics , offer the service which involves looking at how and where your foot hits the ground when you’re running or moving to match you and your body to the perfect training shoe. You then have the best starting point for comfort & posture,” advises Admiraal.
And should I pay attention to texture and technology?
“Technology is at the tip of every tongue when speaking about sportswear. We’re always learning of new fabrics and fibres but right now there is a huge movement from big sportswear manufacturers towards ‘green technologies'” Admiraal explains.
“Hey Jo strives to pay attention to fabrics which are environmentally friendly, from the fibres used to the dying processes. I personally love technical breathable/wicking fabric for the lower half (no unsightly patches please) but often choose cotton for the top. It’s a personal choice; I don’t mind seeing sweat on the top half and love the look and feel of cotton,” she adds.
Asides from the obvious, does it pay to invest in a good workout kit?
“During the Olympics, athletes fully acknowledged the fact that looking good enhanced performance, it’s a well documented fact,” says Admiraal.
“I box in a gym alongside some very stylishly dressed men and women. It raises the bar and adds to the ambience of a gym when members care about their appearance – if you like what you see when you check yourself out in your workout gear, it will always show in your performance – fact!
“Colour too is integral to your kit, which is why for Hey Jo we chose lots of bright colours to boost the mindset and muscle. Feedback from our clients is that when presented with a full range of flattering colours they choose colours they ‘love’ over black anyway,” she adds.
“And remember, however good your weight loss motivations are, don’t buy or wear kit which is too small for you – it just doesn’t flatter,” she warns.
- ^ Hey Jo (hey-jo.co)
- ^ READ: How to choose a fitness boot camp (fashion.telegraph.co.uk)
- ^ READ: Workout and diet secrets of top fitness coaches (fashion.telegraph.co.uk)
- ^ Run and Become (www.runandbecome.com)
- ^ Asics (www.asics.co.uk)
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