The first rule of the road: Focus on driving

The first rule of the road: Focus on driving

(BPT) – Have you noticed that traffic seems to be worse lately? There’s a good reason for that – there are more vehicles on the road than at any time in recent history. Unemployment is low and gas is affordable, which means more people are driving more miles. And more drivers means an increased risk of getting into a collision, which impacts the number of auto insurance claims and, potentially, the cost of insurance premiums.

There is some good news, however, because vehicle technology has advanced significantly in the past decade, with features like backup cameras, active braking and pedestrian detection, which employ radar, camera, lidar and other sensors to detect and track vehicles, pedestrians or objects around the vehicle. Many of these enhancements are designed to help prevent collisions and make driving safer, but that doesn’t mean you should let your guard down. When you’re driving, the road should get your full and complete attention, because as great as all of this new technology is, it’s not perfect and collisions can still occur.

‘Rear-end collisions are the most common claims we see nationwide. We had nearly 60,000 customers report they were involved in rear-end collisions last year,’ said Vice President of Claims at Mercury Insurance Kevin Quinn. ‘People are surprised to find out they’re at fault if they hit the vehicle ahead of them, even if the other driver brakes suddenly. This is why active braking technology, which can slow down your vehicle while using cruise control or even stop it completely if someone walks in front of your car or you aren’t able to react quickly enough to hit your brakes, is a great development. But, even if you have this technology, you still need to focus on the road to avoid getting into collisions.’

The most common auto collisions to be aware of, according to Mercury Insurance, include:

Health & Fitness

1. Your vehicle is rear-ended by another vehicle;

2. Your vehicle rear-ends another vehicle;

3. Another vehicle hits your parked car;

4. Another vehicle fails to yield in an intersection and hits your vehicle;

5. Collision with a fixed object;

6. Glass damage;

7. Another vehicle hits yours while changing lanes;

8. Your vehicle hits a parked car;

9. You fail to yield in an intersection and hit another car; and

10. You back into another vehicle.

‘Most of these collisions are avoidable if people pay attention to their surroundings. Cars are safer, but drivers are more distracted than ever, especially by phone apps, texting and taking calls. And it’s not just drivers who are distracted, we’re also seeing more pedestrian accidents, because they have their heads buried in their phones and aren’t paying attention while they’re walking,’ said Quinn. ‘No message, photo or phone call is more important than your safety and the safety of others, so please drive – and walk – responsibly.’

Drivers should annually review their auto insurance policy with a local independent insurance agent. Knowing what is and isn’t covered will help in the event you’re involved in one of the common auto insurance collisions.

Brandpoint – Free Online Content

* More and more traffic accidents are due to texting. If we want to reduce the 1.2 million traffic victims worldwide each year, we have to act. How do you convince youngsters not to text while driving? Prove them it is a very bad idea: oblige them to text while driving! See how Belgian learner drivers reacted when they were told they had to pass the mobile phone test in order to get their driver’s license.

The impossible texting & driving test The impossible texting & driving test

17 Responses to “The first rule of the road: Focus on driving”

  1. my shopia Reply

    If the drivers do not separate their eyes from the road, there will be no such accidents. Such aids are useful when driving a car

    View Comment
  2. l3lacK AngeL Reply

    I wish it had a head up displayi that is something that! would expect.

    View Comment
  3. Marlin's Store Reply

    Or use to windscreen projector head up display.

    View Comment
  4. Jason Oliveira Reply


    View Comment
  5. The Alpha Master Reply

    Who else is watching this while driving?

    View Comment
  6. savage t Aesthetic Knight Reply

    Dont text and drive. Thats wack yo. Get home safe.

    View Comment
  7. threewing Reply

    It's kind of difficult to share this video when doing 90 m/h…

    View Comment
  8. D. Brandtair Reply

    Maar waarom droeg die instructeur zijne gordel niet tijdens het rijden van sommige bestuurders? Hij had er een stuk beroerder vanaf kunnen komen.

    English short translation:
    why did the examinator not wear his seatbelt driving with some of them? Could have ended a lot worse for him.

    Francais Traduction court :
    pourquoi le examinator pas porter sa ceinture de s?curit? la conduite avec certains d'entre eux ? Aurait pu se terminer beaucoup plus mal pour lui.

    View Comment
  9. Muilisx Reply

    i could EASILY pass this test…..they're failing mostly because they're foreigners and they can't drive to begin with

    View Comment
  10. Flashers. Reply

    Try to fucking focus….driving, texting and dealing with some official next to you is asking to get your car scratched, very silly.

    View Comment
  11. Ondrus21 Reply

    Sometimes I don't even look in the wing mirrors to fully pay attention to the traffic.

    View Comment
  12. Alpha Since '95 Reply

    the people presented are idiots. I'm a professional texter and driver. been doing it for years. never text and drive at a turn and never type more than 2-3 letters at a time (use Swype keyboard)

    View Comment
  13. Darienne Meador Reply

    I have a question. Will they automatically fail you if you actually text and drive during the actual test? (I don't really know who'd be stupid enough to do it lol)

    View Comment
%d bloggers like this: